Tricia Baker – Attitudes in Reverse - 9/30/15

Posted on September 30, 2015
Today I named Tricia Baker, Co-Founder of Attitudes in Reverse, my 37th New Jersey Hero! Tricia was chosen as part of our fourth online public selection process for the NJ Hero Award.
Attitudes in Reverse, or, A.I.R., was started in 2010 to educate the public about mental health disorders and to prevent suicide. After losing her own son Kenny to suicide, Tricia and her family felt a lot of backlash from their community. The high school Kenny and his sister Katelyn attended felt that suicide was attention-seeking behavior and wanted to cover Kenny’s yearbook photo with a sticker. After facing this and other discrimination from their local high school, the Baker family wanted to change the way people view depression and suicide, and from this, A.I.R. was born. A.I.R. aims not only to educate others and prevent suicide, but to eliminate the stigma that is associated with mental illness. A.I.R. sends the message that all people, no matter what their differences, should be treated with respect and kindness.
Tricia and her family took a tragic event in their lives and turned it into an incredible organization that has impacted so many peoples’ lives in a positive way. Tricia and her team of volunteers are making a difference across the state and the country.  I am proud to name her a New Jersey Hero.
For more information on Attitudes in Reverse, please visit their website:

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